https://www.freddycastro.com/blog daily 0.75 2024-03-01 https://www.freddycastro.com/blog/artem-53683 monthly 0.5 2022-05-23 https://images.squarespace-cdn.com/content/v1/628ad0c0fe38b23ef955617d/0129b037-864e-4ff1-b1d9-0aa813aa08b5/SC+Beyond_Style+Guide.jpg Blog - Case Study: BEYOND https://www.freddycastro.com/blog/marta-n58xf monthly 0.5 2024-03-01 https://images.squarespace-cdn.com/content/v1/5cfc0197cd000900016c6cc2/1565725772214-SCS0HSBRA8S4YX4U5C3I/marta.jpg Blog - Case Study: Marta https://www.freddycastro.com/blog/circle-td7xp monthly 0.5 2019-08-22 https://images.squarespace-cdn.com/content/v1/5cfc0197cd000900016c6cc2/1565725946985-0G0IDNN3P4N52PF2QPB2/circle.jpg Blog - Case Study: Circle https://www.freddycastro.com/home-original daily 0.75 2022-05-24 https://images.squarespace-cdn.com/content/v1/628ad0c0fe38b23ef955617d/eef00cfc-8017-49f2-a0ec-9e4bb3f824b7/pop-Logo-Mockup.jpg Home https://images.squarespace-cdn.com/content/v1/628ad0c0fe38b23ef955617d/9e9e761f-b928-454a-bf5b-6f1273ba6d4d/27-02-20%2B8.gif Home https://images.squarespace-cdn.com/content/v1/628ad0c0fe38b23ef955617d/010e248d-8ff4-4d58-a858-49e155961cfe/b-10minimal-mockup-transparent+%281%29.png Home https://images.squarespace-cdn.com/content/v1/628ad0c0fe38b23ef955617d/64f9bbb5-2440-4a2c-b3da-f9ef89ee51a7/thealley.jpg Home https://images.squarespace-cdn.com/content/v1/628ad0c0fe38b23ef955617d/489fd70d-40d0-44cb-8d8b-033a678ed070/Medicine-Dribbble.jpg Home https://www.freddycastro.com/about daily 0.75 2026-07-07 https://images.squarespace-cdn.com/content/v1/628ad0c0fe38b23ef955617d/6d10f179-44ff-49a3-85db-a966aa5b92d6/headshot-web.jpg https://www.freddycastro.com/contact daily 0.75 2022-05-24 https://www.freddycastro.com/home-1 daily 0.75 2024-03-06 https://images.squarespace-cdn.com/content/v1/628ad0c0fe38b23ef955617d/8f2142eb-6990-40ec-a6fc-dd8b30d6d5a5/5Y5A9669.jpg https://images.squarespace-cdn.com/content/v1/628ad0c0fe38b23ef955617d/f8112f98-6d6e-43cb-bd1a-5c4a258710e7/illustration-ipad.jpg https://images.squarespace-cdn.com/content/v1/628ad0c0fe38b23ef955617d/ab059727-200a-4650-a326-32da1e61e7e9/5Y5A9654.jpg https://images.squarespace-cdn.com/content/v1/628ad0c0fe38b23ef955617d/f8112f98-6d6e-43cb-bd1a-5c4a258710e7/illustration-ipad.jpg https://www.freddycastro.com/home daily 1.0 2026-07-07 https://images.squarespace-cdn.com/content/v1/628ad0c0fe38b23ef955617d/6d10f179-44ff-49a3-85db-a966aa5b92d6/headshot-web.jpg https://images.squarespace-cdn.com/content/v1/628ad0c0fe38b23ef955617d/5ccb7630-62dd-49a5-94a3-ac2f03056797/working-on-computer-web.jpg https://www.freddycastro.com/home/beyond monthly 0.5 2022-05-24 https://images.squarespace-cdn.com/content/v1/628ad0c0fe38b23ef955617d/2b0f36be-b5ee-4a0f-a3e1-78da6480b61d/beyond-moodboard.jpg Home - BEYOND - My Role I led the design and creative execution of Beyond with responsibilities including: creating a brand identity system, creative direction for collaborating creators (designers, videographers, photographers), collateral design, landing page design, and live production design (for Sunday services and events). https://images.squarespace-cdn.com/content/v1/628ad0c0fe38b23ef955617d/202b240a-d0c9-413c-828f-db2364106a5b/3_SC+Beyond_Style+Guide.jpg Home - BEYOND - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/628ad0c0fe38b23ef955617d/1653353921351-EDI1QFOPKQNUIFABR7J0/27-02-20%2B8.gif Home - BEYOND Vision guidebook design (visual direction, layout design). https://images.squarespace-cdn.com/content/v1/628ad0c0fe38b23ef955617d/222a9a27-7c23-4f2c-af78-2a43fcf4e660/webSCMar1-72.jpg Home - BEYOND Live production elements. Photo by Nate Black. https://images.squarespace-cdn.com/content/v1/628ad0c0fe38b23ef955617d/873181ac-7501-4fa2-b6b2-d732736783a5/webSCMar1-4.jpg Home - BEYOND - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/628ad0c0fe38b23ef955617d/5aae5c58-b117-4290-8cde-c067541284e4/webNAB_0860.jpg Home - BEYOND https://images.squarespace-cdn.com/content/v1/628ad0c0fe38b23ef955617d/edce8fa4-6f28-4528-8758-233902710b7b/2022+BEYOND+Infographic+TO+PRINT.jpg Home - BEYOND - The Results The adjusted goal of $8.25 million (due to the pandemic) was met in the projected timeline. More of the impact and significant metrics were shared with stakeholders through an infographic design I created near the end of the campaign. https://www.freddycastro.com/home/thealley monthly 0.5 2022-05-24 https://images.squarespace-cdn.com/content/v1/628ad0c0fe38b23ef955617d/8b0394bc-3631-4839-aed1-f5412abe2ae8/M.jpeg Home - THE ALLEY - My Role During this time, I served as the Creative Director of J.Rich Atlanta–the real estate team responsible for marketing the development. I was asked to conceptualize and create an identity system that best represented The Alley’s modern and luxurious offering. I was also responsible for creating signage, print collateral, and a landing page to help support all marketing efforts. https://images.squarespace-cdn.com/content/v1/628ad0c0fe38b23ef955617d/5bcaf0dd-4703-4434-959e-0f74d7c34fce/Screen+Shot+2022-05-23+at+11.23.14+PM.png Home - THE ALLEY - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/628ad0c0fe38b23ef955617d/fd4a04da-7984-497f-88be-8e29e4df516d/thealley-drawings.jpg Home - THE ALLEY - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/628ad0c0fe38b23ef955617d/23ddadcb-7d97-4506-be64-a292300d1143/logo+b%2BwThe+Alley+Presentation.jpg Home - THE ALLEY https://images.squarespace-cdn.com/content/v1/628ad0c0fe38b23ef955617d/48bdb1ec-9b92-4568-b089-177ecb1a5ee6/thealleywebmockuo.jpg Home - THE ALLEY https://www.freddycastro.com/home/b10union monthly 0.5 2022-05-30 https://images.squarespace-cdn.com/content/v1/628ad0c0fe38b23ef955617d/cfea283d-dc9d-487e-8fcf-71244a83343d/b10-7953.jpeg Home - B10 UNION - My Role I was asked by B10 Union to give creative direction and lead them through a site redesign. https://images.squarespace-cdn.com/content/v1/628ad0c0fe38b23ef955617d/010e248d-8ff4-4d58-a858-49e155961cfe/b-10minimal-mockup-transparent+%281%29.png Home - B10 UNION https://www.freddycastro.com/home/brandonlee monthly 0.5 2022-05-24 https://images.squarespace-cdn.com/content/v1/628ad0c0fe38b23ef955617d/200c2b4e-d2c9-46e8-ae01-213b50fdc00a/iphone+%281%29.png Home - BRANDON LEE - My Role I worked with Brandon to create a logo design, a website, and merchandise to help build awareness of his upcoming release in 2017 and to equip him with assets that could grow along with his career as a songwriter and worship leader. https://images.squarespace-cdn.com/content/v1/628ad0c0fe38b23ef955617d/c084cc52-933d-4e15-8792-d48b75522339/Brandon-Lee-Stamp-Mockup+%281%29.jpeg Home - BRANDON LEE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/628ad0c0fe38b23ef955617d/1faac463-25ab-4610-b562-10e15c6d0da8/album%2Bmockup.png Home - BRANDON LEE Album artwork. https://images.squarespace-cdn.com/content/v1/628ad0c0fe38b23ef955617d/ee5d214a-571a-4a89-b480-64214b2373bd/Shirt-Mockup.jpeg Home - BRANDON LEE T-shirt Mockups. https://www.freddycastro.com/home/timelmore monthly 0.5 2022-05-30 https://images.squarespace-cdn.com/content/v1/628ad0c0fe38b23ef955617d/cdc3b7dd-04a6-4726-bfdb-9c976bebb082/mockup-hero-overlay.jpeg Home - TIM ELMORE - My Role I partnered with Tim Elmore and his publisher to design and build a new landing page for his book that was already tied to his website in Squarespace. https://images.squarespace-cdn.com/content/v1/628ad0c0fe38b23ef955617d/9e742ffd-880c-4a43-b35c-43659c16f485/eight-paradoxes.jpeg Home - TIM ELMORE https://www.freddycastro.com/home/brandmarks monthly 0.5 2022-05-30 https://images.squarespace-cdn.com/content/v1/628ad0c0fe38b23ef955617d/eef00cfc-8017-49f2-a0ec-9e4bb3f824b7/pop-Logo-Mockup.jpg Home - BRANDMARK COLLECTION https://images.squarespace-cdn.com/content/v1/628ad0c0fe38b23ef955617d/7c3e2ed6-c3ac-42a6-b8d1-0481726940f2/Branding-Stationery-Mockup-Vol.6+%281%29.jpg Home - BRANDMARK COLLECTION https://images.squarespace-cdn.com/content/v1/628ad0c0fe38b23ef955617d/db75c05a-c4cd-4a09-bdff-c7e7c8b4a4e9/Natural-Paper-Printed-Logo-MockUp.jpg Home - BRANDMARK COLLECTION https://images.squarespace-cdn.com/content/v1/628ad0c0fe38b23ef955617d/4371ce03-5c56-4049-9813-4e35a2ce1c3c/The+Wilbur+Cottage-Branding+Mockup.jpg Home - BRANDMARK COLLECTION https://images.squarespace-cdn.com/content/v1/628ad0c0fe38b23ef955617d/d24b0b8c-a368-4795-8dad-043fb1a8b4ad/6ba9ecab9adb79ce84e413671177a979+%281%29.jpg Home - BRANDMARK COLLECTION https://images.squarespace-cdn.com/content/v1/628ad0c0fe38b23ef955617d/0e8613ed-6218-4598-b1ea-399aef556c66/8e9629b76a80c7eb46c49d92a6fcffb4+%281%29.jpg Home - BRANDMARK COLLECTION