BEYOND
Creating a future-forward brand to expand impact for Stonecreek Church
During my time as Communications & Creative Director of Stonecreek Church, I created a brand for a giving initiative that raised over $8.25 million in a short two years.
After celebrating its 20th anniversary in early 2020, Stonecreek Church launched Beyond, a 2-year giving initiative to help expand Stonecreek’s local and global impact.
The challenge was to create a new brand for the initiative while keeping the spirit of the Stonecreek Church brand. The direction needed to inspire stakeholders to take action and make commitments to the initiative. Due to the length and the impact of this particular campaign, the Beyond brand needed to stand the test of time.
SERVICES
Brand Identity
Landing Page Design
Signage
Environmental Elements
Print Design
Live Production Design
IMPACT
• $8.25 million raised in 2 years
• Expanded global impact & reach
• 6 key partnerships with non-profits established
• Church campus launched
Process Notes
The challenge was to create a new brand for the initiative while keeping the spirit of the Stonecreek Church brand. The direction needed to inspire stakeholders to take action and make commitments to the initiative. Due to the length and the impact of this particular campaign, the Beyond brand needed to stand the test of time.
My role began at the design/ideation and implementation stage of the process. So I prioritized creating a brand identity system that laid a strong and versatile foundation for the rest of the rollout.
This visual set was inspired by time (past, present, future) and aviation (flying to the great unknown). Each visual representation was designed to pay homage to the Stonecreek Church brand while evoking hopeful anticipation for the future.
The sense of forwardness is contrasted with a diverse color palette–desaturated, with muted pops of color–offering stability and balance. The results proved powerful, impactful, and effective.
My Role
I led the design and creative execution of Beyond with responsibilities including: creating a brand identity system, creative direction for collaborating creators (designers, videographers, photographers), collateral design, landing page design, and live production design (for Sunday services and events).
The Results
The adjusted goal of $8.25 million (due to the pandemic) was met in the projected timeline. More of the impact and significant metrics were shared with stakeholders through an infographic design I created near the end of the campaign.