Case Study: BEYOND
Intro
BEYOND was a 2-year giving initiative launched by Stonecreek Church in 2020 to help expand Stonecreek’s local and global impact. With an original goal of raising over $10 mil, we launched the initiative in the early Spring of 2020–right before the Covid-19 pandemic hit. With a choice to halt plans or to move forward, Stonecreek Church decided to move forward in the midst of the pandemic.
My Role
As the lead designer of Stonecreek, I was tasked with creating an identity system for this initiative and overseeing the visual direction of the rollout in several channels: print, web, social, and more.
