Tim Elmore
Dr. Tim Elmore’s passion for leadership development began in 1983 when he worked alongside and was mentored by best-selling author, Dr. John C Maxwell. Since then, he’s emerged as an author, leadership expert, and keynote speaker who has trained more than 500,000 leaders in hundreds of organizations worldwide.
Tim is also the Founder and CEO of Growing Leaders, a non-profit team that equips students & young professionals around the world to become life-giving leaders.
The Problem
Tim Elmore was preparing for the release of his new book The Eight Paradoxes of Great Leadership. He needed a central place to create momentum, promote his book, and build his audience.
My Role
I partnered with Tim Elmore and his publisher to design and build a new landing page for his book that was already tied to his website in Squarespace.
The Solution
We prioritized a call-to-action that offered an incentive to preorder–ultimately building Tim’s mailing list and generating leads. Extra content was used to bring more value to the user (video content, sample chapter, leadership quiz) and to add credibility to Tim’s work (testimonials, relational equity with other authors).
